Womens Fashion By Joanne Louise

Project Catwalk Winner Wayne Avelines Collection

WWW.J-LOU.COM

Wayne Aveline, the winner of last years Project Catwalk has finally made his debut collection available at Debenham Stores.
The range portrays a classical theatrical style manly in contrasting colours of black and white, similar to the one that he made at the beginning of the show but longer and more tame to appeal to a larger market range.
The prices for his collection range from £54 to £225 which may be out of a lot of peoples price range.   For a more benifical strain on the old purse strings check out the Dresses  at j-lou.com

Dresses

This article looks at the fascination of how people view branded fashion.
Here you can read about the benefits and the myths and the truth.

So you’re stuck on your Fashion labels what do these represent.

Labels are identification to the makers brand, the brand is a mark of quality & design starting the best Designer brands these will be the brands that Spend a fortune on Catwalk shows, Advertising, they will put extra effort into the product with use of more expensive materials, details, trims, workmanship & of course that element of eccentric talent to make them stand out from the other designers.
You will always pay a premium for their Branding which incur vast advertising costs and the over extravagance. There is obviously the snob value to wearing these products, showing social standing ie. Celebrities or royalty.
Most peoples perceptions of other branded fashion is on a downward scale according to price and what’s in !!
This always amazes me with fake branded clothing what is it trying to achieve, having gucci written on a basic T shirt defeats
the point of Fashion, the name may be fashionable but the garment isn’t, it’s basic.

What is the label without the style?

With all brands they make styles that suit a type of person and sometimes styles don’t come out as well as they hope,
these styles usually find themselves into the SALE rail to clear, but again people buy them because they think they have a bargain but if the styles looks bad then that’s the look people buy at a cheap price, yes it may be “whatever” brand the label is firmly inside the garment. So buying branded clothing really has to be done with care, Remember it has to suit you first or it will be designer
Brand that makes your wardrobe look cool…

Are the big names the best?

In my opinion as a designer, Retailer, and woman involved with the fashion industry.
I have seen many companies and designers out their that have the creative skills but without the massive advertising campaigns
that come up with stunning designs for Womens fashion that although not recognised these garments rival many better known
brands. The style at the end of the day is the most important thing where the garment will work with your figure and show
it off with maximum effect. If you look good and what you wear suits you this will win hands down every time with getting
recognition in a positive way.

Tips to knowing garment quality.

Materials are the first indication, people aren’t aware that even fabrics such as cotton’s or viscose come in different grades, viscose for example if it is cheap this is thin and if used without double lining will be transparent, hardly good for girls, a good grade will always cover with one single skin, this is the same with man made fibre materials. The use of chiffon or silk instead of man made mesh are also good indications. The finishing and defect’s will always give away if an item is poor, but the one thing most people do not consider is the fitting, a good fitting top takes a lot of work as it has to be adjusted many times during
the sampling stage, some companies look for hanger appeal some companies put their efforts into fit.

High-street Brand Fashion.

Bringing fashion to the masses, these usually will be conservatively cut to appeal to a wider audience, they will be massed produced of acceptable Quality. Design and manufacture will be done by others, these stores simply buy designs in bulk.
Often selling copies of Boutique fashion from small designers.

Alternatives.

You can find small outlets out there that bring unusual fashion these usually support the smaller designers that need the most help, the irony of this is that those in these positions often have the most passion, Funding usually only comes through consistently bringing in new designs. Its worth using these outlets as they are a real alternative to the main (Big Business) brands, consider this if these smaller companies are driven
out then consumer choice diminishes.