Thu 22 Mar 2007
 Episode 8
http://wags.itv.com/episode.php Tuesday, 20 MarchWith Better Half leading 3-2, can Bows equalise this week?
As the girls meet at the offices of advertising maestro, Trevor Beattie, they discover that their challenge this week is the hardest so far.
Trevor Beattie is the man responsible for the head-turning ‘Hello Boys’ Wonderbra campaign and his challenge is for the girls to design a campaign for their boutique. The only requisite is that it has to feature photos of all the girls. Other than that, it is a clear brief.
As boutique managers this week, Elle (Better Half) and Krystelle (Bows) choose who will face the challenge.
Elle nominates Jadene and herself as the two strongest candidates whilst Krystelle (via Nokia mobile because she’s running behind schedule) nominates Nicola T and Madeleine.
As the challengers stay in the agency offices to storm ideas for their campaigns, the others head back to the boutiques where Better Half receive their previous week’s prize – two Scott Henshall Dresses .
At Bows, there is an additional helper in the shape of Julie’s daughter which is just as well as manager Krystelle has been delayed at home. But when she does turn up there is a lovely gesture in store for the customers queuing outside as she sweetens them up with a selection of chocolates.
Meanwhile, Cassie puts herself in charge of the Better Half window where she displays pictures of her and Charlotte from the Now magazine photoshoot along with the Dresses they’re modelling.
Back at the advertising agency, the girls are developing their campaigns.
With Elle and Jadene struggling slightly, Nicola and Madeleine hit on a line they feel could be the winning formula - ‘How far would you go for fashion? As far as Bows’ and get to writing it on their board to see how it looks.
Desperate for inspiration, Jadene takes to covering her face with stickers which Elle loves, especially the ‘Pig mentality’ one which she feels says everything!
But, as the day continues, Better Half choose a copyline they’re satisfied with – ‘No room for substitutes’ with a picture of their girls tearing Bows’ limb from limb! Who says WAGs aren’t competitive?
With just 24 hours to prepare their presentations, the girls head back to each others’ houses to design their storyboards.
10.30pm and Bows have hardly started.
But it is worse for Better Half. Having prepared one campaign, Jadene wakes on Friday with doubts and decides to change everything just hours ahead of their meeting with Trevor Beattie.
The idea is visual – photos of the glamorous WAGs with footballers’ legs as their bottom half.
But there is a twist in store. The girls assume they are presenting just to Trevor. But he has invited 50 of advertising’s top females to sit in and judge the presentations.
Bows make a strong pitch with ‘How far would you go for fashion ?’. Clean, sexy and cool – the perfect combination for a fantastic advert.
Better Half present their campaign with some visual help from Elle! In football shorts and socks, Elle’s look dovetails with the campaign – glamorous top half and football bottom half.Trevor admits that both are strong campaigns but who will win?
Meanwhile, back at the shops, could Michaela have changed from naughty girl to professional assistant, as she disappears not for a break but to get more stock? She’s even in at 9am Saturday to merchandise the stock ahead of the onslaught of customers and receives great feedback from mentor Anna Park.
But it is the words of Trevor Beattie that the girls are really wanting to hear as he reveals who has won this week’s challenge.
Admitting that it was close, he says that Better Half made a fantastic pitch and Bows had an amazing creative. But, the deciding factor was the use of branding and for this he declares Jadene and Elle’s the winning campaign.
The prize for Better Half is a poster campaign across 9 sites in London - quite a win!
With the score 4-2 to Better Half, tune in at 9pm, Tuesday ITV2 to find out whether they’ll continue their winning streak.
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Back at the advertising agency, the girls are developing their campaigns. With Elle and Jadene struggling slightly, Nicola and Madeleine hit on a line they feel could be the winning formula - ‘How far would you go for fashion? As far as Bows’ and get to writing it on their board to see how it looks. Desperate for inspiration, Jadene takes to covering her face with stickers which Elle loves, especially the ‘Pig mentality’ one which she feels says everything! But, as the day continues, Better Half choose a copyline they’re satisfied with – ‘No room for substitutes’ with a picture of their girls tearing Bows’ limb from limb! Who says WAGs aren’t competitive? With just 24 hours to prepare their presentations, the girls head back to each others’ houses to design their storyboards. 10.30pm and Bows have hardly started. But it is worse for Better Half. Having prepared one campaign, Jadene wakes on Friday with doubts and decides to change everything just hours ahead of their meeting with Trevor Beattie. The idea is visual – photos of the glamorous WAGs with footballers’ legs as their bottom half. But there is a twist in store. The girls assume they are presenting just to Trevor. But he has invited 50 of advertising’s top females to sit in and judge the presentations. Bows make a strong pitch with ‘How far would you go for ?’. Clean, sexy and cool – the perfect combination for a fantastic advert.
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http://wags.itv.com/episode.php
http://www.j-lou.com/section/0/fashion-jumpers/new-womens-fashion
 
    Episode 4