The Clothes Show Live 2006


designer brands

This article looks at the fascination of how people view branded fashion.
Here you can read about the benefits and the myths and the truth.

So you’re stuck on your Fashion labels what do these represent.

Labels are identification to the makers brand, the brand is a mark of quality & design starting the best Designer brands these will be the brands that Spend a fortune on Catwalk shows, Advertising, they will put extra effort into the product with use of more expensive materials, details, trims, workmanship & of course that element of eccentric talent to make them stand out from the other designers.
You will always pay a premium for their Branding which incur vast advertising costs and the over extravagance. There is obviously the snob value to wearing these products, showing social standing ie. Celebrities or royalty.
Most peoples perceptions of other branded fashion is on a downward scale according to price and what’s in !!
This always amazes me with fake branded clothing what is it trying to achieve, having gucci written on a basic T shirt defeats
the point of Fashion, the name may be fashionable but the garment isn’t, it’s basic.

What is the label without the style?

With all brands they make styles that suit a type of person and sometimes styles don’t come out as well as they hope,
these styles usually find themselves into the SALE rail to clear, but again people buy them because they think they have a bargain but if the styles looks bad then that’s the look people buy at a cheap price, yes it may be “whatever” brand the label is firmly inside the garment. So buying branded clothing really has to be done with care, Remember it has to suit you first or it will be designer
Brand that makes your wardrobe look cool…

Are the big names the best?

In my opinion as a designer, Retailer, and woman involved with the fashion industry.
I have seen many companies and designers out their that have the creative skills but without the massive advertising campaigns
that come up with stunning designs for Womens fashion that although not recognised these garments rival many better known
brands. The style at the end of the day is the most important thing where the garment will work with your figure and show
it off with maximum effect. If you look good and what you wear suits you this will win hands down every time with getting
recognition in a positive way.

Tips to knowing garment quality.

Materials are the first indication, people aren’t aware that even fabrics such as cotton’s or viscose come in different grades, viscose for example if it is cheap this is thin and if used without double lining will be transparent, hardly good for girls, a good grade will always cover with one single skin, this is the same with man made fibre materials. The use of chiffon or silk instead of man made mesh are also good indications. The finishing and defect’s will always give away if an item is poor, but the one thing most people do not consider is the fitting, a good fitting top takes a lot of work as it has to be adjusted many times during
the sampling stage, some companies look for hanger appeal some companies put their efforts into fit.

High-street Brand Fashion.

Bringing fashion to the masses, these usually will be conservatively cut to appeal to a wider audience, they will be massed produced of acceptable Quality. Design and manufacture will be done by others, these stores simply buy designs in bulk.
Often selling copies of Boutique fashion from small designers.

Alternatives.

You can find small outlets out there that bring unusual fashion these usually support the smaller designers that need the most help, the irony of this is that those in these positions often have the most passion, Funding usually only comes through consistently bringing in new designs. Its worth using these outlets as they are a real alternative to the main (Big Business) brands, consider this if these smaller companies are driven
out then consumer choice diminishes.

Guide to buying Womens clothing online.

Today’s busy women are using online companies to purchase their clothing, as it is easy and fun way to fit shopping in around the a girls ever increasing workload here is a guide and helpful tips to help you avoid getting it wrong and how you can enjoy safe online shopping.

Q. Is online shopping more expensive than the high street?
 A. It is usual for online companies to charge for postage onto of the cost of an item. But remember when you go shopping in the high street there are additional costs which people often fail to see. Firstly you have the cost of return travel to a shopping mall or city centre, possibly parking, its likely when you are there you will also have refreshments.
This alone could set you back a minimum of £10 but probably more likely in the region of £20 before you start purchasing what you went there for in the first place.

Q. I like to try clothes on before I buy them.


 A
. This is the most common comment about buying clothing on-line & there are advantages and disadvantages to both shopping online and in the high street. In shops the clothing is usually
on hangers and we have no idea how good or bad they look until we try them on, whereas on-line clothing will usually be modelled so that you can see the cut of the garment and an idea of how it will fit. You also get a description & explanation about fabrics online also.

Q. What Clothing sites should I use or trust?

A. Reputation and experience are key factors to whether your experience will good or bad. Sites that have been running for some time will have ironed out the pitfalls and will handle your
 purchases with ease. Check out the website about us page this usually gives an indication. Although you are shopping online good site will also offer Telephone support and will clearly
 show their number throughout the site. If it’s hard to get help with orders imagine how hard it is to get help if you have a problem. Also a good indication is how much effort has been put into images.

Q.  What if I get the wrong size?

A. Buy yourself a fabric tape measure, know your exact size.
Good sites will offer you alternative indications i.e. Bust sizes, hip sizes to help you. Internet shopping for fashion is best when you get it right first time. It’s also an idea to not to always take high street sizes for gospel as some stores now cut larger for feel good factor i.e. Next.

Here is an example of a size chart from www.j-lou.com

womens clothing chart

Q. Can I order, try them on, and return?

A. Most websites will be happy with this as long as the customer keeps some of the order and return them the way they received them. Note: Customers should understand that when ordering online they start a chain reaction of costs which involve processing the order to selecting and checking the garments
 to packaging and posting. Usually if the whole order is returned these costs will be charged.

Q.  I am worried about using my Debit/credit card online.

A. It’s right that you should always be cautious about using cards online. Always use a secure site when processing your order, most website’s will transfer you to a secure site for you to add your card details, this is indicated by the secure lock at the bottom of the screen.

Q. What about Delivery times.

A. This varies greatly from site to site, again this is where the communication between yourself and the website you intend to use comes in, contact them ( this is where a landline Tel: number helps greatly, always ask if in doubt is the best advise )

If you are buying Womens fashion online and once you have established which shops you would like to use will save you lots of time and allows you to use your free time to pursue other interests you may have. Other advantages include larger choice and it has to be said where ever you may live its true that the town and city centres all look the same, the same shops in different towns. Shopping online for ladies clothing also has the benefit that you will find something different. 

Coming this week to the website….. WWW.J-LOU.COM

A collection of the Finest Red Carpet Dresses  fit for the A list celebrities …

These are all hand made Dresses  totally Unique and Exclusively designed by Joanne Louise ….

Dont miss these ladies ……. something special for women who really want to turn heads …

gold full length womens / ladies prom evening dress

womens dresses   

Long dresses for the coming season that are fit for the Queen of the school proms, those evenings on your cruise a night at the opera or Premier events Our dresses will shock and awe. Simply wearing one of our new ranges of dresses will Guarantee that exclusive look that you can wear with confidence knowing no-one will be wearing the same.

These dresses will have you standing out from the crowd drawing those “who’s that girl looks.

Knowing that the high street will never acheive dresses like this due to mass production…..

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