Womens Fashion By Joanne Louise

 

 Episode 5
clubwear

Tuesday. February 27
http://wags.itv.com/episode.php?id=5
It is the third week of trading and both boutiques are doing well. They have each achieved some success in the weekly challenges and with the score at 1-1 it is time for one of them to take the lead. But will it be Bows or Better Half?
This week’s challenge is set by the Star Style Editor for Now Magazine and, for once, it shouldn’t be too difficult for our WAGs as it is all about dressing up and pouting for the cameras. Easy!
The girls are required to art direct a photo shoot that will appeal to the Now readers. They have to select the clothes (from their stock), choose the props and model the styles themselves. The winners will get to see their photos in print as the prize is a spread in the magazine.
Better Half manager Cassie nominates herself and Charlotte, whilst Bows’ manager Nicola T opts for Madeleine and Michaela. With just a few hours to source the items, the heat is on and the girls set out to find their outfits.
Madeleine and Michaela choose ‘Monochrome madness’ as their theme, capitalising on the abundance of black and white clothes they have in their boutique.
Meanwhile, Charlotte and Cassie have a title (’Never Too Busy to Be Gorgeous’) but are struggling to find the clothes to match.
First in front of the camera are Bows and they discover that their chosen prop (a lampshade) just isn’t stylish enough for the shoot. However, their rock chick style is spot on and they get the shots they want.
Will Better Half do as well? Cassie is feeling deflated as she realises that there is no consistent style to their chosen clothes. Worse still, the photographer can’t stop laughing at their props (a selection of clocks) and the girls are forced to abandon them. Instead they put all their energy into their modelling and despite a shaky start, leave with some fine feedback from the photographer who claims that they ‘gave it everything’.
Back at the boutiques, things aren’t going so well. Bows are faced with their first angry customer who demands compensation in the form of free product whilst Cassie returns from the shoot to discover that Elle has been slacking and punishes her in true WAG style - by forcing her to wear the least glamorous outfit in the shop - a camouflage tracksuit!
The stock has been flying out of Bows and they have a nice but urgent problem to resolve - how to stock their shelves without spending any more money.
Nicola T (a self-confessed, list-writing obsessive) proves her worth as manager, persuading two wholesale companies to donate some stock and, with the rails replenished, the girls are back in business…just in time for the rush of Saturday customers!
To liven things up, both boutiques decide to get into the party spirit - Better Half with a ‘3rd Week’ birthday party (complete with balloons and cake) and Bows with a bit of fancy dress.
Nicola T has bought each girl a costume including police woman, bunny girl and devil. However, there are some strange looks from the customers and the girls give up after just a few hours, worried that they look more like an ‘Ann Summers shop’ than a fashion boutique!
There is a special, guest customer for both boutiques as infamous Celebrity Big Brother contestant Danielle Lloyd pays a visit. The paparazzi are out in force but there is one WAG who has no time for the tabloids. Michaela has just heard that there is a story in one of the papers, claiming that her recent ex Stewart Downing (whom she was with for four years) is the father to a ‘love-child’.
But there is some better news in store. The challenge has been judged and, despite strong feedback for both shoots, Bows are declared the winners, making the score 2-1 in their favour and landing them a fantastic prize. As well as having their shoot published, the girls will also be getting their own column in Now (www.nowmagazine.co.uk)
Will Better Half be able to score an equaliser next week? Tune in at 9pm Tuesday for more!
http://wags.itv.com/episode.php?id=5
clubwear